R.A.D

R.A.D Global is a footwear performance brand focused on products for CrossFit and Running.

Focused on creating performance-led apparel engineered for mobility, comfort, and durability, this project involved managing the full development process — from prototype to production — while maintaining precision in fit, technical performance, and on-brand presentation.

Deliverables

  • Fit and Sample development : Led fit and sample development to ensure each garment was engineered for freedom of movement and optimized for high-performance activity.

  • Supplier management : Oversaw supplier communication throughout the sampling and production phases, ensuring quality standards and timelines were upheld.

  • Critical path management : Managed the critical path to maintain cross-team alignment and guarantee on-time delivery of all key development milestones.

  • Fabric Testing & Quality Assurance : Conducted fabric testing for abrasion resistance, pilling, and color fastness to ensure product durability and long-term performance.

  • E-Commerce & Visual Presentation : Supported e-commerce photoshoot styling, ensuring a consistent and elevated presentation of the collection across all digital platforms.