A man in a red puffer jacket with a hood standing against a plain white wall, looking slightly to the side.

Tommy Hilfiger

Tommy Hilfiger is a global lifestyle brand which has a classic American aesthetic to the products.

I worked in the Tommy Jeans department managing the Men’s and Women’s outerwear category ensuring that it aligned with the brand.

Deliverables

  • Product Optimisation : margin improvement initiatives on the Nebraska jacket, one of the brand’s highest-volume outerwear styles.

  • Cost Engineering : Improved product margin by reducing baffle width slightly, maintaining aesthetic integrity and warmth while decreasing material usage.

  • Material Resourcing: Identified and implemented a more cost-effective pocket lining material without compromising comfort or durability.

  • Supplier Negotiation: Conducted factory negotiations to secure better manufacturing terms and optimise production efficiency.

  • Cross-Functional Collaboration: Partnered closely with design, technical, and sourcing teams to ensure product updates met brand quality and sustainability standards.

  • Commercial Impact: Successfully enhanced margin on a key seasonal item, contributing to improved profitability across the outerwear category.